The three hour Native Ad Forum will take you inside the fastest growing segment of the ad market and bring you insights on the key growth areas of native advertising -- programmatic, mobile video, and sponsored content. Hear from industry leaders including, Google, Moat, Sharethrough, Mindshare, Turner, Pinterest, Horizon Media, Cadreon and many many others on how they are utilizing native today, how their organizations have adapted to support native and what to expect from the year ahead.
9:00 AM - HOW TRADING DESKS ADAPTED FOR THE MOBILE NATIVE ERA
Mike Gaffney
CRO, Sharethrough
Trevor Mengel
Director of Programmatic Product, Horizon Media
Tyler Pietz
VP of Programmatic, Cadreon
9:25 AM - CONNECTING THE DOTS: HARNESSING NATIVE ADVERTISING'S POWERFUL SIGNAL OF INTENT
Brooke Robinson
Director of Social Media, Mindshare Canada
9:45 AM - HOW NATIVE WON AND THE ROAD TO THE NEXT $10B
Dan Greenberg
CEO, Sharethrough
10:10 AM - MOAT PRESENTS
10:30 AM - THE FUTURE REVENUE MODEL OF PREMIUM PUBLISHERS
Dan Greenberg
CEO, Sharethrough
Chris Hercik
SVP Creative + Content, Time, Inc.
Evan Adlman
Head of Programmatic, Condé Nast
11:00 AM - MAKING NATIVE ADVERTISING WORK AT SCALE
Karin Hennessy
Product Manager, DoubleClick
11:15 AM - BUILDING A SUSTAINABLE PROGRAMMATIC NATIVE MARKETPLACE: HOW TO MAINTAIN HIGH QUALITY USER EXPERIENCES WHILE EXPANDING BUYING SOPHISTICATION
Curt Larson
VP of Product, Sharethrough
Willard Simmons
CTO and Co-Founder, DataXu
Toby Gabriner
Former President and CEO of Adap.tv; Current Advisor/Investor/Board Member , Kiosked, Altitude Digital, 500px, AdRoll
Greg Williams
Co-Founder, GM Media Products, MediaMath
11:40 AM - HOW TO DRIVE BRAND LIFT WITH NATIVE ADS
Kevin Knight
Head of Content & Brand Strategy, Pinterest
Kathy Kayse
Yahoo, Vice President of Sales Strategy and Solutions
Geoff Schiller
Chief Revenue Officer, PopSugar
Chris Schreiber
VP of Marketing and Communications, Sharethrough
