In this session...
Brands and publishers are in the same boat: both seek to master storytelling in the digital age. Henry Blodget, Founder, CEO and Editor-in-Chief of Business Insider, moderates a discussion on brand building today with some of our most renowned marketers.
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A discussion hosted by Business Insider. Brands and publishers are in the same boat: both seek to master storytelling in the digital age. Henry Blodget, Founder, CEO and Editor-in-Chief of Business Insider, moderates a discussion on brand building today with some of our most renowned marketers.
Topics include: Making an impact in a distributed media world; the power of partnerships, emerging media and platforms (chatbots, Facebook Live, VR & 360 video); resolving the tension between analytics and creative; and Social Influence 2.0.
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