In this session...
NIELSEN 2025: THE SCIENCE BEHIND WHAT'S NEXT
With the growing popularity of mobile, connected homes and over the top content, advertising in 2025 will be far more complex. Making a meaningful connection will be more important than ever. Nielsen’s Megan Clarken will look into the crystal ball and layout the future of measurement.
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LEVELING THE CROSS MEDIA PLAYING FIELD
Nielsen’s Lynda Clarizio and top executives from TV, Digital and advertising will address the changing market for content and advertising and the need to evolve the metrics used to measure audiences and impact. Join us for a spirited discussion with industry leaders on how content and advertising will change in the future.
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