In this session...
How do brands evolve in light of rapidly evolving consumer behavior? Nigel Morris, CEO, Dentsu Aegis Network Americas + EMEA, and Megan Stooke, CMO, Maven, will take to the stage to discuss an ‘audience first’ approach, the dynamics of creating Maven — a mobility brand that’s designed to fit into people’s lifestyles today and in the future — and how culture drives everything Maven does. Audiences can also expect to learn about the mentality required for marketers today in this age of increased disruption and convergence.
