Mike Donahue

Mike Donahue manages the association’s conference, media services, and industry outreach initiatives. He has been closely involved in the development of Ad-ID ™, the identification code for all media forms used throughout the industry.

Mr. Donahue also represents 4A’s on cross-industry initiatives on measurement, brand valuation and major new technology-enabled media buying and billing projects. To that end, he is 4A’s representative on Making Measurement Make Sense, a three association project which has identified viewable impressions as new digital currency to enable cross-platform measurement. As senior staff officer on all value of advertising initiatives, he was instrumental in starting two major research projects (Consumer Engagement and Emotional Response to Advertising) before turning them over to the ARF for development and execution. He is a director of the 4A’s Foundation, Inc.