Jessi Hempel
Jessi Hempel is a senior writer at WIRED covering the business of technology. Before joining WIRED this year, she served as a senior writer for Fortune, where she penned cover stories on Yahoo!, Facebook, Twitter, and LinkedIn, as well as IBM and RIM. In the past, she has written in-depth articles on the structural problems that threatened to hinder Twitter's growth as well as the emerging competition between Facebook and Google over the social web. Hempel also wrote about design and technology for BusinessWeek. She currently lives in New York City.