Lauren Crampsie
Appointed Worldwide Chief Marketing Officer of Ogilvy & Mather in January 2012 from her post as CMO of North America, Lauren Crampsie has helped oversee a dynamic revitalization of the O&M brand.
Under Lauren’s watch, O&M was named an Ad Age “Agency to Watch” in 2011, “Stand Out Agency” in 2012 and 2013, and "North America BtoB Agency of the Year" in 2014. In 2013, Lauren launched the first ever content partnership for an advertising agency with Fast Company and also oversaw the launch of the agency’s new Intranet.
Lauren brings the resources of O&M’s global network and integrated communications capabilities to bear on prospects’ strategic marketing issues, as well as strengthening O&M’s internal and external marketing and communications initiatives. Lauren was named CMO of North America in May of 2010, a first in the company’s history. She was named an Ad Age “Woman to Watch” in 2011, was named one of The Adweek 25, a list of most influential Twitter voices, and most recently, was selected as an honoree for the 2013 DM News Marketing Hall of Femme.
A 9-year O&M veteran, Lauren quickly rose through the Business Development ranks and became the youngest Partner, then Senior Partner, in the history of the agency. After 3 years, Lauren was named Director of Business Development.
Throughout her time in Business Development, Lauren has lead the acquisition of many clients on O&M’s client roster including Motorola, British Airways, Time Warner Cable, UnitedHealthcare, Thomson Reuters, Stolichnaya Vodka, UPS, Citizens Bank, IKEA, Tabasco, Gap, Comcast, E*Trade, and Tiffany & Co. She has also built the agency’s first “New Business Machine,” creating strategic communications, launching prospecting efforts and developing agency marketing and business development plans
In addition to her responsibilities above, Lauren also oversees the Tiffany & Co. business for O&M.