Bill is responsible for advertising sales, mobile commerce, and the growth of SessionM’s mobile publisher network. Prior to joining SessionM, Bill was at WildTangent where he managed a global ad sales organization, launched a leading in-game ad platform, and built a network of game publishers and developers reaching over 150 million monthly unique users. Bill has been a pioneer of new advertising models that have fueled award winning campaigns for major global brands like Unilever, P&G, and Levi’s. During his 10 year tenure at WildTangent, Bill also served as General Manager of Advertising Platforms as well as Creative Director. Prior to WildTangent, Bill was Director of West Coast Sales at News Corporation’s News Digital Media (now Fox Interactive Media). He was a charter member of the IAB Games Committee and also serves on the IAB Mobile Committee and the IAB Sales Executive Council. He is a graduate of Georgetown University and lives in Westport with his wife and daughters.
