As we enter a new era in commerce, consumers have new expectations of their experience. In a word, they want it to be frictionless. To deliver truly frictionless commerce – a customer journey with no road blocks or inconveniences – businesses must focus on five key imperatives: (1) fusing online and offline shopping, (2) delivering a return on data, (3) accommodating disownership, (4) disseminating the most valuable content in the most valuable places, and (5) innovating perpetually. Few companies know this as well as Bazaarvoice, one of the world’s largest networks reaching nearly 500 million people each month with trusted content that helps them make better decisions about the brands they buy. In this session, Jim Joseph, Chief Branding Officer for Cohn & Wolfe will lead a Q&A with Lisa Pearson, the CMO of Bazaarvoice. They’ll help us envision the future of shopping, while offering practical advice to put into action today.