A lively panel conversation featuring technologists, brand executives and agency innovators discussing recent in-store innovations for brands, ranging from CPG to high-end electronics. Conversation will focus on how different digital experiences can drive retail sales, build brand loyalty and educate consumers at a critical decision making battlefield. View More

With the recent migration of smart online retailers like Warby Parker and Bonobos into brick and mortar retail, it is clear that the in-store experience isn't going away anytime soon. The tactile and brand experience allowed by physical space is still incredibly vital. However, faced with increasing price pressure from retailers like Amazon, chains are increasingly needing to add value by personalizing, enhancing and in many cases simplifying the in-store experience.

The panel will examine recent case studies and innovations in store for brands ranging from CPG to high-end electronics, focused on how different experiences can drive sales, build brand loyalty and also educate consumers at a critical decision making battlefield. View Less