In this session...
Say hello to today’s shopper, who has many points of influence, seeks personalized experiences, and believes that both brands AND stores need to earn their precious dollar.
This is the world of the Connected Shopper™
Today’s shoppers are connected to brands, media devices, stores and to one another constantly - dramatically changing how marketers influence their behavior.
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We look at how marketers can utilize an insight-driven, shopper-centric approach to drive action while also building relationships with relevant and valuable audiences.
It’s time to Reimagine Retail for the Connected Shopper™
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