In this session...
There’s a breathless stream of headlines about publishers launching their own trading desks. But what does that mean in actual practice? What does a “media seller as media buyer” solution look like?
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Hear directly from publishers -- News Corp.’s Charlie Weiss, Viacom’s Leo O’Connor, Triad Retail’s Eric Meth and Time Inc.’s Kavata Mbondo -- in a dynamic discussion that cuts through the hype and gets to the real value and potential impact of publisher trading desk technologies.
Moderated by Jeremy Fain, Rubicon Project’s SVP of Accounts, and joined by Rubicon Project’s Chief Scientist Dr. Neal Richter, this panel will offer insights into how top sellers are using automation to maximize yield across all inventory, all formats and all screens -- direct and indirect, guaranteed and non-guaranteed.
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