In this session...
When the White House decided to tackle one of the most pressing issues facing college campuses, sexual assault, they knew they needed to enlist college men to help make a difference.
Enter “It’s On Us.”
Join Jason Harris, CEO of Mekanism and a nationally recognized expert on involvement marketing, in a discussion with the White House about harnessing the power of activism to create real change.
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Created by creative agency Mekanism, “It’s On Us” is a cultural movement aimed at fundamentally shifting the way we think about sexual assault. It’s a rallying cry inviting everyone, but especially college men, to realize that the solution begins with us. Launched this Fall, “It’s On Us” is personal, shareable, and establishes shared ownership of a problem we can all help solve.
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