In this session...
Crowdtap, Klout and NASDAQ share insights on the burgeoning, inter-connected social media sphere.
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#AdvertisingIsBroken - Consumers now power the media, the content and the marketing. Ready, RESET, go!
Whether it’s called peer-created content or user-generated content (UGC), new research from Ipsos MediaCT reveals that consumers spend 30% of their time with and have greater trust in content created by their peers versus other media.
In response, top brands are empowering crowds of their consumers and influencers to create authentic content, ideate new products, and drive word of mouth marketing at scale. The results? UGC influences purchase 20% more than other media types and real-time feedback from consumers is delivering smarter marketing decisions.
Marketing’s new frontier is consumer-powered - Let's hear from leading brands, influencers and consumers themselves about the advantages of this peer created future.
Moderator: Sean Foster, CEO, Crowdtap
Matt Britton, CEO, MRY
John Winsor, CEO, Victors and Spoils
Gayle Troberman, Former Chief Creative Officer, Microsoft
Turn the World into Your Publisher
You can’t succeed on social media without a legion of people backing you up. The most envied brands don’t just broadcast their message, they put their message in the hands of their most passionate fans.
In a world where celebrities talk directly to their fans, where anyone can be the next YouTube star, and where one tweet can reach hundreds of millions, marketers need to find and nurture relationships with the people who can make or break their brand.
This session will cover the changing landscape of social influence, the power of fans and how to turn the world into your publisher.
Moderator: Garett Sloane, Reporter, Adweek
Corey Andrew, Musician
David F. Caruso, COO & Partner, United Entertainment Group
Joe Fernandez, Founder, Klout
Funkmaster Flex, DJ/Musician & Producer
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