In this session...
Ryan Teshima-McCormick, Rocket Fuel Senior Manager of Media Strategy, and Oscar Garza, Director of Programmatic and Audience at Essence, will lead a workshop focused on the key shifts that are taking place in programmatic buying and the innovative ways in which ad tech companies and agencies are now working together. Join Rocket Fuel and Essence to learn about how data and technology are driving innovation for both agencies and brands.