In this session...
Quartz EIC Kevin Delaney will moderate a discussion between Ken Allard, MD of Business Strategy at Huge, Estimote SVP Steve Cheney, and Jared Blank, VP of E-Commerce at Tommy Hilfiger on smart experiences. As new tracking and sensor technologies enter the marketplace, the infrastructure is being created to transform the way businesses interact with consumers. Over the next decade, access to quantified behavioral data and intelligent services will transform marketing from a static activity to contextualized interaction.
