In this session...
Media Insights Breakfast: We’re Talkin’ About a Programmatic Revolution – Impact and Opportunities
Programmatic is the leading edge of an automated marketing system that leverages data and devices to engage the consumer in new and innovative ways. AWNY’s Media Insights Breakfast panel discussion during New York Advertising Week will discuss how programmatic is expected to have a profound impact on the media landscape.
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How companies are gaining expertise to become fluent in this very technical The discussion will address:
-How programmatic affects creative – with examples
-How marketers and agencies are adapting and innovating
-How media operations and customer relationships will change forever
Members: $95 / Guests: $150
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