In this session...
With on-court greatness comes tremendous off-the-court opportunities. In this fireside chat, Maverick Carter, Founder of LRMR Management (LeBron James, Jonny Manziel) and Spring Hill Productions, and Michael Kassan, CEO of MediaLink, discuss maximizing the potential of athlete and brand relationships through the cross-section of technology, creative content, social media--and most importantly--fans.
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