In this session...
The global content agency, Evidently, takes a refreshing new look at how to build great stories around products and experiences through practical lessons every marketer should know. Upon completion of the session you will have a better understanding of 1) the basic dynamics of storytelling, engagement, and surprise, 2) the mechanisms that make stories compelling and meaningful to an audience 3) how to build better audience connections through storytelling. Daniel Zeff, CEO, will be joined by Kelly Jones of Microsoft.
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