In this session...
If the game could talk, the players would be its voice.
Up until now, sports journalism has been fans talking to fans, spectators to spectators. Instead of drawing people closer to the game they love, the media and sports industry often isolates and silences the game’s one true voice – the players. Now the players are about to bring the world of sports back in balance.
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A new media venture will launch in October, owned and controlled by professional athletes. Teamed with an experienced editorial staff, the players will create multimedia content – on the field and off the field – but always from their perspectives.
This will provide access and insight into the game that's never been seen before.
On October 1st, join Partners + Napier, the editorial staff and the leaders behind this new platform as they discuss the implications for sports, content creation and sponsorship.
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