In this session...
Buying on content has been tried and true for 50 years. But how to buy it and what to buy is being fundamentally disrupted. Some of today's hottest content and celebrities are born of the web, and some of the most established publishers are being bought in completely new ways. In this presentation and panel conversation, we'll bring together content strategists from
some of the biggest video publishers, the new guard of web stars and seasoned direct and programmatic buyers to discuss how things have changed and how they’ve stayed the same.
