In this session...
In the screen age, there are no longer clear lines between design and advertising, experience and message, brand and campaign. In fact, it is becoming increasingly difficult to even define these once familiar terms. In this session, David Turner and Bruce Duckworth, founders of international brand design company Turner Duckworth join Alisa Wolfson, EVP, Head of Design at Leo Burnett to discuss the intersection of advertising and design. Moderated by Paul Kemp-Robertson of Contagious Magazine, the seminar covers how to brief and manage agencies of different proficiencies to provide what brands need to thrive in the screen age - truly seamless communications centered on the power of a big idea.
