In this session...
Join the Radio Advertising Bureau and national on-air radio talent as they discuss the extraordinary one-to-one relationship they've created with their listeners and how their brand partners are leveraging not only the airwaves but their social media platforms to help grow their business
View More
Before Facebook, Twitter, and Instagram, consumers were gleaming advice on where to eat, buy, vacation, and invest from the voices in their everyday lives. This is still the case today. Radio personalities have always had the unique ability to connect to their listeners over the air. With new social media platforms emerging every day, radio’s on-air talent personalities are going above and beyond for the products and services they use and endorse on a daily basis. This dynamic session will feature national on-air radio talent as they discuss the extraordinary relationship they have with their listener’s and how their brand partners are leveraging not only the airwaves, but their digital platforms through the endorsements of radio’s top talent.
View Less
