In this session...
Three industry leaders discuss how out of home (OOH) advertising’s powerful mix of digital and printed formats connect mobile audiences with advertisers like never before. Learn why OOH is one of the fastest growing media segments in a quickly changing media ecosystem. Join Jeremy Male, CEO, CBS Outdoor; Sean Reilly, CEO, Lamar Advertising; and Rocky Sisson, EVP and Chief Revenue Officer, Clear Channel Outdoor. The session will be moderated by David Yacullo, President, OMG/OMA.
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OOH reaches audiences away from home, where consumers spend 70 percent of their waking hours. Learn how OOH is empowering people to interact and transact with brands anytime and anyplace through a perfect blend of proximity and social engagement. Three media visionaries who are leading the industry forward discuss why OOH is an ideal media component for today’s highly complex media strategies.
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