Marketers looking to target ‘Millennials’ are missing the point. This highly desirable audience continues to evade stereotypes – for good reason. Millennials are evolving, growing up, maturing and most importantly, fragmenting – rendering our earlier assumptions of this group too broad, or worse, inaccurate.

In this session, Exponential will introduce profiles of this young audience that force marketers to drop their dated assumptions on ‘Millennials’.
View More

Marketers looking to target ‘Millennials’ are missing the point. This highly desirable audience continues to evade stereotypes – for good reason. Millennials are evolving, growing up, maturing and most importantly, fragmenting – rendering our earlier assumptions of this group too broad, or worse, inaccurate.

How can marketers capture an audience that is a moving target – and may not even have been there to begin with?

In this session, Exponential will introduce profiles of this young audience that force marketers to drop their dated assumptions on ‘Millennials’. Dive into the world of ‘brogrammers’, ‘faux-thentics’, Millennial moms and more. Unearth the startling diversity in America’s most complex generation, and discover how their shared experiences actually made them quite different from one another. View Less