In this session...
If Winston Churchill had it right and a joke is actually a “very serious thing,” then social marketers are on board. Increasingly, brands are breaking through the fray to deliver serious messages, even matters of life and death, with humor. Join the Ad Council, Google and CBS News Correspondent and humorist Mo Rocca for a look at some grave issues that have successfully gotten the funny treatment. We’ll discuss what’s behind the trend, strategies to convert a laugh to action-and whether anything is off limits.
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Opening remarks by Peggy Conlon, President & CEO, of the Ad Council and Margo Georgiadis, President, Americas, Google
Panel:
Mo Rocca, CBS News Correspondent, CBS Sunday Morning
Benjamin Palmer, Chairman, The Barbarian Group
Ben Relles, Head of Creative Strategy, YouTube
Chris Bruss, Vice President of Branded Entertainment, Funny or Die
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