In this session...
While Millennials get all the buzz, Boomers are best positioned to be the hot consumer demo in 2015. Indeed, Boomers offer marketers unrivaled size and spending power. They are embracing digital media making it easier than ever to reach them across platforms. Bonus! They continue to heavily influence (and support) Millennial spending. Join AARP Media Sales, BoomAgers, and special guests to learn how to make the best connection with Boomers and help your brand soar in 2015.
