In this session...
Classical Marketing vs. Chaos: Which is winning these days? It’s hard to chuck everything we’ve learned about marketing and jump into the icy waters of Real-Time Marketing and the social swim. So, what’s a marketer to do? Along with a few fearless friends from GE, Droga5 and Quirky, Inc., Mondelez International will explore the boundaries of what it means to be Fearless in today’s world. Strategy vs Intuition. Data vs Improv. You be the judge. (Rumor has it presenters Dana Anderson and Bonin Bough plan a joint improv riff on a fearless future with participation from the audience.)
