In this session...
Live sports present a hell of a challenge for marketers. On one hand, millions of viewers looking the same way for once. On the other, 77% of those viewers are glued to their second screens. They’re all over the web, searching for stats; talking trash; and boning up for the Monday morning watercooler. How can brands fuel the passion in real time?
Join Google’s Art, Copy & Code team, EA, creative agency Heat and tech partner Grow for a behind-the-scenes look at the new real time campaign for blockbuster franchise Madden.
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