In this session...
Paid social platforms, specifically Facebook and Twitter, as well as mobile time spent provide an opportunity for marketers to create competitive advantage. In the first half of the workshop, Merkle will review marketer success stories, current challenges and necessary skills and competencies to create competitive advantage through cross device driven tactics. In the second half, Merkle will host a panel of brand marketers and partners to discuss the mobile social impact to their business, challenges and future expansion.
