In this session...
Change can be hard, yet those that embrace it are propelled further and faster than those that stand by and watch, or worse resist. Mobile ad spend continues to experience double-digit growth, and increasingly more ad spend is being funneled through programmatic channels. This session will provide digital ad buyers with actionable strategies leveraging changing consumer behavior, data to reach pinpointed audiences, and different programmatic business models, including open RTB, private marketplaces, open & private auctions.
