In this session...
This discussion is all about working together to create consistent messaging for the consumer. Panelists from some of the most innovative agencies will come together to discuss how they handle this crucial part of a marketing campaign—and how you, too, can implement these strategies within your own organization.
Integrated marketing involves so much more than integrating your channels – more often than not, your marketing teams are divided into departments that need to work together for the same goal.
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PLUS, a special recognition immediately following!
The Unveiling of the Mike Hughes Creativity Award Finalists
The Mike Hughes Creativity Award is a new award that will be presented at the International ECHO™ Awards Gala & Ceremony this October at DMA2014 and pays homage to creative legend Mike Hughes who lost his battle with cancer last year. The award recognizes the Agency that best embodies tenacity, passion, joy and of course, creativity in everything they do.
To be considered for this Award, the Agency must have:
1. Created work that was interesting, engaging, likable, courageous, and joyful
2. Created work with the client’s best interest at heart – the work addressed/solved a specific business problem, was on brand, and stayed within budget constraints
3. Created work that not only reflected the client, but also the essence of the Agency
4. Created work that people talked about, that their clients profited from, and that the Agency was proud
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