In this session...
The “television” business is evolving to a “video” business, with distribution on TVs, PCs, Smartphones, Tablets, gaming devices and many other new platforms. Media buyers and sellers are asking tough questions about how to optimize consumer engagement and advertising impact for their Total Video investment. As the industry collectively works to create a measurement solution, join comScore, CIMM and an expert panel including Artie Bulgrin, SVP, Research + Analytics, ESPN, Jed Myer, Global Research Director, Annalect, Lyle Schwartz, Managing Partner, GroupM and Alan Wurtzel, President of Research and Media Development, NBC Universal, as they probe the industry need for cross-platform measurement, the challenges we face, and share results from new research initiative, Project Blueprint.
