In this session...
Programmatic direct provides an invaluable opportunity for both buyers and sellers to more effectively transact deals while achieving their video advertising goals. SpotXchange will host NDN, the nation's 6th largest online video platform and DataXu, a leading provider of programmatic marketing software for brands and agencies, in a case study discussion that will shed light on recent successes and lessons learned from a programmatic direct deal with a prominent financial brand.
