John is the VP and Director of Integrated Communications for The Story Lab. With 20 years of media/communications experience, he has developed strategic architectures and has led tactical ideation for a variety of high profile accounts, including Nestle', Coca-Cola, Sprint and Pernod Ricard -- parent company of Absolut Vodka and Jameson Whiskey.
He has also worked as Director of Communications for the website startup, SolarTV, an enhanced product placement site; and for the creative production house, Revel Studios.
Over the last 7 years, he has focused on constructing special integrated programs with the some of the most innovative Media Partners in the industry, each program with Branded Content and/or Experiential extensions. On the Sprint account, he helped develop the "Create Your Own Hero" program with NBC's Heroes and showrunner Tim Kring; the "In the Motherhood" branded content series with MSN, starring Leah Remini, Jenny McCarthy and Chelsea Handler; and the Cinema Loyalty Kiosk program with Screenvision. On the Pernod-Ricard account, he helped develop the Jameson FEST program with The Cabin Down Below Band; The Glenlivet "Single Stories" program with The Sundance Channel; and the Chivas "Brotherhood Series" with The Esquire Network.
He is in constant search for the Tesseract, the innovation that is obvious in hindsight, but opaque in real time. If you have any leads to these new worlds, contact him.
John Bernardo Job Title VP and Director, Integrated Content Company THE STORY LAB
