Lucas Herscovici

Lucas Herscovici serves as Vice President Digital Marketing, North America for AB InBev with responsibility for Digital Strategy, Digital Innovation and Digital Execution for all brands in the AB InBev portfolio: Budweiser, Bud Light, Stella Artois, Michelob Ultra, Beck’s, Shock Top, etc.

Lucas joined AB InBev in 2002 as Business Development Manager for Argentina. After several commercial roles he then became Head of Marketing Innovation for Argentina and then moved to Global Headquarters in Belgium, to head Innovation for Global Brands. He later became Global Marketing Director for Stella Artois, based out of New York, and then moved to Palo Alto and became Global Director, Strategic Innovation & Marketing for AB InBev.

Lucas holds an Executive MBA from St. Andrews University and a degree in Industrial Engineering from ITBA University, both in Buenos Aires, Argentina. He lives with his wife and three children in Palo Alto, California.
When Lucas isn’t working at AB InBev, he enjoys playing tennis and traveling with his family.