Brandon Rhoten

Brandon leads digital and social media for Wendy’s International, one of the world’s largest restaurant chains. Wendy’s is reinventing itself in everything from its physical restaurants to digital presence in order to be relevant to a generation with more choices than ever. Over the last two years Brandon has built a digital practice at Wendy’s, brought on a digital agency of record, and launched several major digital initiatives including a new .com, mobile app with payment functionality, and completely reworked digital advertising and social media strategies.

Previous to Wendy’s, Brandon led digital for Remington and the Freedom Group of Companies, where he helped Remington become a leading manufacturer in its category in digital marketing and crisis response.