AdTheorent

AdTheorent™ was launched in 2011 as a 2nd generation mobile real time bid (RTB) solution to bring predictive technologies to the mobile advertising industry. Developed with the brain of a Demand Side Platform and the brand safety of premium content, AdTheorent™ delivers the Intelligent Impression™ – creating a higher conversion rate at a significantly lower cost, across any media channel or device at any time.