Branded Entertainment: Where Brands Become Characters > Events: New York 2013

Advertising Week New York 2013

Branded Entertainment: Where Brands Become Characters

Thursday, 26 September at 4:00 PM
Times Center Stage

Lin Dai
Ericka Pittman

Sara Chen
Bozoma Saint John

Branded Entertainment

In this session...

Moderator: Lin Dai VP Digital Programming & Ent., Loud Digital

Panelists:

Bozoma Saint John, Cultural Branding, Music and Entertainment Marketing, PepsiCo

Sarah Chen, Digital Director, MEC for AT&T

Ericka Pittman, Vice President, The Blue Flame Agency/Bad Boy Worldwide

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Presented with

Speakers

Lin Dai VP, Digital & Television Entertainment Loud Digital

Sara Chen Digital Director MEC for AT&T

Ericka Pittman Vice President The Blue Flame Agency/Bad Boy Worldwide

Bozoma Saint John Head of Music & Entertainment Mktg. Pepsico

Event Details

Event Type Seminar

Track Branded Entertainment

View Track

TC Stage

TC Hall

Liberty Theater

Hard Rock

BB King's

Lucille's

W Hotel