In this session...
Kathryn Friedrich and David Mogensen from Google will demonstrate how brands are empowered like never before to find the customers who really matter. But with all the new paths in front of us, it can feel overwhelming to figure out the best way to do so. This session will illustrate YouTube's perspective on how to find the audiences most likely to engage with your brand, build engaging brand ecosystems and, most importantly, drive and measure engagement.
