In this session...
As marketers look for ways to keep pace with technology and media, our industry strives to capture the interest of young professionals with diverse perspectives. Getting new technology in the hands of this millennial crowd is one way we can tap the next generation of advertising leaders to help us continue to build and revolutionize our industry. Learn how Microsoft partnered with a group of up-and-coming innovators from Y5, a pop-up agency developed within the Marcus Graham Project’s iCR8 Boot Camp Program, and see what they were able to realize for their clients with limited time, some Microsoft technology and unbridled creative intuition.
