In this session...
As advertisers, we dream of the meme: creating an idea that engages audiences, races like wildfire, and becomes woven into the fabric of pop culture. Music discovery plays an important role in the brand journey, with ads becoming a way to introduce new music and a way for up-and-coming artists to garner national exposure. Learn how top brands and agencies leverage big data to spot up-and-coming talent and how the right song can transform advertising into the sound of a brand.
