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In this session...

How is mobile changing the data landscape and what does it mean for audience targeting? What new and valuable mobile consumer data signals are available? Why should brands and agencies focus on a mobile-first data strategy, and think “reverse bridging” (mobile to desktop) rather than vice versa?

Presented with


Anne Frisbie VP & GM Global Supply InMobi
Jeffrey Franz Sr. Dir. of Mobile Bluekai
Bill Michels VP of Product Management & Partnerships Factual
Preetham V V GM & Product Head, Brand, Commerce InMobi

Event Details

Event Type Workshop

Track  Data & Analytics   Mobile