In this session...
Talent search firm, The Lighthouse Company, presents WPP\'s CEO, Sir Martin Sorrell, to host a panel on how sweeping changes in media, consumer behavior, globalization and the realization of big data is changing sports marketing for good and forever.
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We are delighted to welcome four panelists who are leaders in leveraging sports commercial, media and social initiatives to drive deep engagement & marketing convergence. They are David Stern (Commissioner of the National Basketball Association), Larry Scott (Commissioner of Pac-12), Don Garber (Commissioner of Major League Soccer), and Bill McDermott (CEO of SAP).
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