In this session...
During this TED-like session you'll hear from six amazing moms including the “Martha Stewart of marijuana,” and a nationally recognized journalist who will demonstrate that moms are more than cardigans and capri pants. You’ll leave this session feeling inspired to raise the bar of creativity and put a stop to bad mom marketing.
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Moms are dynamic, funny, sexy and interesting women. Yet, time and time again, marketing to moms falls flat. Because, in ads, moms are happy, always cleaning, and their children are obedient angels — always eager to help. We know that simply isn’t true.
So, it’s no wonder 3 out 4 moms say marketers have no idea what it’s like to be a mom. During this session you'll hear from six amazing moms who will, in their own words, tell a specific story that perfectly sums up motherhood.
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