In just 76 days, Citi Bike reached 2 million rides with enough estimated mileage to make 50 trips around the Earth. The program, operated by NYC Bike Share, has helped residents and visitors unlock the city. And it aligned the Citi brand with a highly useful and beneficial service. Find out from Citi and Publicis Kaplan Thaler what made the Citi Bike launch so successful, and how giving back to consumers in a meaningful way translates to stronger brand engagement and results.
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Presented by Publicis Kaplan Thaler.
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Presented with
Speakers
Ben Jones
Creative Director
Google
Ann–Christine Diaz
Editor
Creativity
Elyssa Gray
Head of Creative & Media, Citi North America Marketing
Citi
Jim Kotulka
EVP, Executive Creative Director
Publicis Kaplan Thaler
Freya Williams
SVP, Strategy Director
Publicis Kaplan Thaler
