In this session...
With content available at our literal fingertips, consumers control what they watch, how they watch it and when to a staggering degree. Viewers' habits are pushing both the buy and sell side of the advertising business to innovate as quickly as they can. The key is stable, streamlined and integrated planning and audience measurement. Taking a next-generation approach, Nielsen and clients are collaborating to bring digital and television measurement together as one. In this session Nielsen will unveil its flexible solution and show the evolution of ratings as you know them.
