In this session...
If creativity in our business is about storytelling, then innovation drives the stories through the right channels. In today's world, the pace of change has brought continuous innovation and spawned a proliferation of start-ups with great ways of reaching out to consumers. For agencies, it has created the need — and the opportunity — to forge partnerships beyond their borders. On this panel members of Y&R's incubation innovator, Spark Plug, including Hyperactivate and Unconventional Partners, as well as Y&R partner Shazam talk about their creative collaboration.
