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In this session...

If creativity in our business is about storytelling, then innovation drives the stories through the right channels. In today's world, the pace of change has brought continuous innovation and spawned a proliferation of start-ups with great ways of reaching out to consumers. For agencies, it has created the need — and the opportunity — to forge partnerships beyond their borders. On this panel members of Y&R's incubation innovator, Spark Plug, including Hyperactivate and Unconventional Partners, as well as Y&R partner Shazam talk about their creative collaboration.

Presented with


Shelley Diamond Worldwide Manager Partner Y&R
Marc Fishman CEO Hyperactivate
Michael Kelley Co-Founder Unconventional Partners
Jeff Pulver Internet Entrepreneur, Board Member Y&R Spark Plug
Rich Riley CEO Shazam

Event Details

Event Type Seminar

Track  Creativity