Alejandra Corona

With over 25 years of experience, Alejandra has led multifunctional teams, developed innovation programs, built winning brands, and driven profitable business growth in Mexico, Latin America, and other Emerging Global Markets. She began her career at P&G Mexico as a brand assistant and held local, regional, and global roles in the Beauty, Baby, and Health Care categories across Mexico, Venezuela, Chile, and Panama. She also worked at Citibanamex, leading marketing teams in Consumer Banking, Digital, Inclusion, and Affiliates; at Amazon Mexico as Head of the Fashion Category; and since 2021, she has served as VP and General Manager of Henkel’s Consumer Brands business for Latin America. She is passionate about organizational development, sustainability, and women’s empowerment. Alejandra holds a Master’s degree in Leadership and Strategy from London Business School and a Bachelor’s degree in International Commerce from ITESM. She is married, has two children, and lives in Mexico City.