In this session...
There’s too much noise around “next trends” and flashy tools. The truth is the world has already changed, and marketing must adapt. The challenge isn’t adding more platforms, data, or AI, but adopting a Next Mindset to rethink how brands influence, decide, and engage. This panel with David González Natal and CMOs from top brands explores influence through people and algorithms, fast data-driven decisions, and engagement that lasts beyond the scroll.
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There’s too much noise around “next trends” and shiny new tools. The truth is the world has already changed, and marketing needs to change with it. The real challenge is not adding more platforms, data, or AI solutions, but adopting a Next Mindset that lets brands rethink how they influence, decide, and engage. This panel brings together David González Natal and CMOs from leading brands to share how they are facing this new reality. They will discuss why influence now depends on both people and algorithms, how to turn data into fast and meaningful decisions, and what it takes to create engagement that lasts beyond the scroll. It’s not about technology or trends. It’s about the mindset that will define which brands remain relevant in the years to come.
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What You'll Learn from This Session...
- Today, brands are no longer just addressing people—they are also being interpreted by algorithms that shape their reputation. How can they prepare for this new landscape, where positioning themselves in front of language models will be as important as pos
- In an environment where information multiplies faster than we can process it, making decisions has become harder than measuring. How are leading brands choosing the information that truly matters, and how do they visualize it to inspire strategic decision
- If we are all competing for attention, visibility is no longer a guarantee of impact. How do brands craft messages and experiences that rise above the noise and turn into lasting memories?
